In a world where beauty brands push endless products, we decided to do the opposite. CIRCA 1970 was born out of desire to create one product that simplified the skincare routine while providing real results. Instead of selling you more, we create one product that does it all.
One oil, made for everyone.
Face oils aren't new, but what we've done with CIRCA 1970 is to strip away all of the unnecessary steps and the gendered marketing to give you a formula that works - no matter who you are. Whether you're a man or woman, whether your skin is dry, oily or somewhere in between this oil is designed to hydrate, nourish and help combat the signs of aging - without a 10-step routine. As celebrity makeup artists, we've been disappointed with the choices for "men's skin" vs "women's skin" and have always used what works best and many times that means using women's skincare on men. With over 20 years shared experience in the beauty industry we have tested and tried it all and wanted one product that made our job easier and that we could use our ourselves.
Powered by Bakuchoil: Nature's Best Retinol Alternative
At the heart of CIRCA 1970 Face Oil is Bakuchiol, a plant-based retinol alternative powerhouse that delivers all of the skin renewing benefits of a retinol - without the irritation. Bakuchiol is clinically proven to help smooth fine lines, even out skin tone and boost collagen production, making it the ultimate multitasker and best retinol alternative serum. Unlike retinol, it won't dry out your skin or make your skin sensitive to the sun and you can use morning and night, all year round. This means with our skincare product you can ditch the retinol, hyaluronic acid, Vitamin C and nightcream. Alongside Bakuchiol, we packed our skincare product with high-performance skin-loving ingredients. From Rosehip oil to Clary Sage oil to Vitamin E, just 9 simple clean ingredients designed to replace an entire shelf of products.
The Industry Wants You Dependent - We Don't
Most beauty brands make money by convincing you that you need more. More products, more steps, more routines and more confusion. CIRCA 1970 is all about simplicty and effectiveness. It's your moisturizer, your glow booster, your retinol, your night cream. No gimmicks, just a formula that works. This means more time for you to focus on other things and when it's easy you can be more consistent. A formula that works hard so you don't have to.
We're not here to follow the rules - we're here to change them. We created CIRCA 1970 Face Oil to simplify your skincare routine. Disrupting beauty one drop at a time. One product, skincare simplified.
